The Rule of Booking Pt. III - it’s not hard to book, and it never was. It’s fun.
You cannot game the rules of booking. You can’t pretend it’s not hard if it is.
But if there’s any pattern it’s this - you’re busy working on so many different things (creative work included), which creates a state of mind that’s too busy to obsess over your work. You have just enough time to do the work necessary, so you do it, and then share it.
It’s a small relief that it doesn’t need to be hard. But still - you work hard so that it’s not hard. Many of life’s truths are a paradox.